Theater Advertising Defined

Theater advertising is the method of promoting your business through in-theatre promotions. The objective of theater advertising is to expose the movie patron to your advertising message in various ways throughout the theater. Velocity Cinema Advertising is your single source for placing theater advertising anywhere in the country.

Theater Advertising

Your theater advertising campaign may start with a print ad placed on the back of the movie ticket stub offering some type of discount. The movie patron may see your theater advertising on the television monitors within the theater lobby. Theater advertising may also be printed on the side of concession items such as popcorn bags or danglers. Theater advertising may also be placed in the lobby using posters or large standees. Theater advertising may also be heard in the audio program being played in the background. Theater advertising on-screen products consist of slides, digital or rollingstock. Velocity cinema advertising specializes in placing regional theater advertising campaigns for agencies and clients anywhere in the country.

Theater Advertising

The theater advertising industry in the U.S. is evolving rapidly. In 2003, over $350 million was spent on theater advertising, up 37% from the previous year. Approximately 25,000 of the total 36,000 screens across the country accept theater advertising. Some theater circuits have created their own internal theater advertising programs and some subcontract their theater advertising services to external cinema vendors. Velocity Cinema Advertising was established in 1999 to simplify the process of placing theater advertising campaigns in multiple markets across the country.

Theater Advertising Services

Velocity Cinema Advertising is a media-buying firm known for its specialized expertise in the theater advertising industry. Theater advertising clients choose Velocity due to its knowledge, experience and turn key approach to placing theater advertising campaigns. Velocity will research, plan and execute the entire theater advertising campaign from start to finish saving you valuable time and money. With decade of experience exclusively in the theater advertising industry, Velocity has solid relationships with all the cinema vendors ensuring your theater advertising campaign will be executed successfully.