Movie Theater Advertising Defined

Movie theater advertising is the method of promoting your business through in-theatre promotions. The objective of movie theater advertising is to expose the movie patron to your advertising message in various ways throughout the theater. Velocity Cinema Advertising is your single source for placing movie theater advertising anywhere in the country.

Movie Theater Advertising

Your movie theater advertising campaign may start with a print ad placed on the back of the movie ticket stub offering some type of discount. The movie patron may see your movie theater advertising on the television monitors within the theater lobby. Movie theater advertising may also be printed on the side of concession items such as popcorn bags or danglers. Movie theater advertising may also be placed in the lobby using posters or large standees. Movie theater advertising may also be heard in the audio program being played in the background. Movie theater advertising on-screen products consist of slides, digital or rollingstock. Velocity cinema advertising specializes in placing regional movie theater advertising campaigns for agencies and clients anywhere in the country.

Movie Theater Advertising

The movie theater advertising industry in the U.S. is evolving rapidly. In 2003, over $350 million was spent on movie theater advertising, up 37% from the previous year. Approximately 25,000 of the total 36,000 screens across the country accept movie theater advertising. Some theater circuits have created their own internal movie theater advertising programs and some subcontract their movie theater advertising services to external cinema vendors. Velocity Cinema Advertising was established in 1999 to simplify the process of placing movie theater advertising campaigns in multiple markets across the country.

Movie Advertising Services

Velocity Cinema Advertising is a media-buying firm known for its specialized expertise in the movie theater advertising industry. Movie theater advertising clients choose Velocity due to its knowledge, experience and turn key approach to placing movie theater advertising campaigns. Velocity will research, plan and execute the entire movie theater advertising campaign from start to finish saving you valuable time and money. With nearly a decade of experience exclusively in the movie theater advertising industry, Velocity has solid relationships with all the cinema vendors ensuring your movie theater advertising campaign will be executed successfully.