Movie Advertising Defined

Movie advertising consists of on-screen messages shown just prior to feature films that create awareness for your brand or business. Approximately 25,000 of the total 36,000 screens across the country accept movie advertising. Movie advertising may include on-screen products such as slides, digital or rollingstock. Velocity Cinema Advertising specializes in placing regional movie advertising campaigns in theaters nationwide.

Movie Advertising in the U.S.

Movie Advertising is one of the nations fastest-growing advertising segments and is expected to increase even more in the next few years. In 2003, over $350 million was spent on movie advertising, up 37% from the previous year. Half a century ago, advertisers often reached customers using movie advertising. But in the 1950's television became the advertising vehicle of choice. Since then, TV advertising has grown into a nearly $60-billion-a-year business. But with more than 200 TV channels and the invention of TIVO to zap commercials, advertisers are returning to movie advertising. Many traditional advertisers are turning to movie advertising to reach a younger, affluent, active consumer. And, unlike TV, movie advertising reaches an attentive, captive audience. Velocity Cinema Advertising was established in 1999 to help agencies and advertisers place movie advertising campaigns in multiple markets across the country.

Movie Advertising Products

The three main on-screen movie advertising products are slides, digital or rollingstock. Slide movie advertising are the static images shown prior to the feature presentation and are usually part of an entertaining movie trivia program. Digital movie advertising has replaced slide advertising in select markets. In some theaters, digital movie advertising is a full motion video mixed with movie content, music videos and movie advertising spots. In other theaters, digital movie advertising is an entertaining program with flash animated slides and full motion commercials. Rollingstock movie advertising is a film product that is attached directly to the movie reel and shown just prior to the trailers. The space is limited to 3-4 minutes of total movie advertising and is usually sold on a national level due to the high demand and limited inventory.

Movie Advertising Services

Velocity Cinema Advertising is a media-buying firm known for its specialized expertise in the movie advertising industry. Movie advertising clients choose Velocity due to its knowledge, experience and turn key approach to placing movie advertising campaigns. Velocity will research, plan and execute the entire movie advertising campaign from start to finish saving you valuable time and money. With nearly a decade of experience exclusively in the movie advertising industry, Velocity has solid relationships with all the cinema vendors ensuring your movie advertising campaign will be executed successfully.