Digital Ads have replaced static slides in select markets. Digital ads are shown on-screen as animated slides with or without voiceover or live action spots with sight, sound and motion. Digital ads provide enhanced proof of performance, creative flexibility, production savings and a clear high-definition image on screen. In most theaters, the digital pre-feature program consists of movie, television, music and advertising content. Digital Ads are available for purchase in unit lengths of :15 second increments but may vary by theater. The position where your ad is placed and number of times the spot is shown will depend on the program.

Art Specifications:

All commercials should be brand or image oriented with a "G" rating. The spot should be a soft sell and entertain the audience while reinforcing your message. Spots should be submitted to VCA on a Beta SP tape. All spots are subject to circuit approval. 4-week lead time is required.