Velocity Cinema Advertising   Clients info@velocityad.com
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2007 Cinema Arbitron Study:
American cinema audiences are younger, more affluent and surprisingly receptive to pre-movie advertising.

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Velocity Cinema Advertising


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 Cinema Stats
Admission Increase
Income % of Audience
Cinemas Ad Recall
Age % of Audience
Male to Female Ratio
US Theatrical Admissions
Total admissions have increased by 3.1% since last year.
MPAA Worldwide Market Research
Source: MPAA 2006 U.S. Theatrical Market Statistics

Income Percentage of Audience
Source: 2000 Spring Mediamark Research Inc.

Cinemas Ad Recall Percentage
Cinema Source:
Unaided: Lieberman Research, 2001
Aided: Certified Reports, Inc, 2001

Television Source:
Unaided: Zenith Media Study, June 2000.
Aided: Nielson Media Research, 1996

Age: Percentage of Audience
Source: 2005, based on Motion Picture Association of America.

Male to Female Cinema Ratio
Source: 2000, based on Motion Picture Association of America.