Cinema Advertising Defined

Cinema Advertising consists of on-screen advertising messages shown just prior to the feature film presentation. Approximately 25,000 of the total 36,000 screens across the country currently accept cinema advertising. Cinema advertising may include on-screen products such as static slides, digital or rollingstock. Velocity Cinema Advertising specializes in placing regional cinema campaigns in theaters nationwide.

Cinema Advertising History

Cinema Advertising started in the early 1900's in Europe where it remains very popular today. Cinema Advertising currently makes up approximately 1% of dollars spent on advertising in Europe. Half a century ago, advertisers in the U.S. often reached customers using cinema advertising. But in the 1950's television became the advertising medium of choice. Since then, TV advertising has grown into a $60 billion dollar a year industry. But with more than 200 TV channels and invention of TIVO to zap commercials, advertisers are returning to cinema advertising. In 2003, over $350 million was spent on cinema advertising, up 37% from the previous year. Velocity Cinema Advertising was established in 1999 to help agencies and advertisers place cinema campaigns in multiple markets across the country.

Cinema Advertising Products

The three main on-screen cinema advertising products are static slides, digital or rollingstock. Slide cinema advertising are the static images shown prior to the feature presentation and are usually part of an entertaining movie trivia program. Digital cinema advertising has replaced slide advertising in select markets. In some theaters, digital cinema advertising is a full motion video mixed with movie content, music videos and movie advertising spots. In other theaters, digital cinema advertising is an entertaining program with flash animated slides and full motion commercials. Rollingstock cinema advertising is a film product that is attached directly to the movie reel and shown just prior to the trailers. The space is limited to 3-4 minutes of total cinema advertising and is usually sold on a national level due to the high demand and limited inventory.

Cinema Advertising Services

Velocity Cinema Advertising is a media-buying firm known for its specialized expertise in the cinema advertising industry. Cinema advertising clients choose Velocity due to its knowledge, experience and turn key approach to placing cinema advertising campaigns. Velocity will research, plan and execute the entire cinema advertising campaign from start to finish saving you valuable time and money. With nearly a decade of experience exclusively in the cinema advertising industry, Velocity has solid relationships with all the cinema vendors ensuring your cinema advertising campaign will be executed successfully.